No doubt about it — one of the big winners in the President’s “One Big Beautiful Bill” was Big Sugar.

And U.S. Department of Agriculture Secretary Brooke Rollins’ visit to Clewiston Monday proved it.

Rollins met with Big Sugar employees and took part in a roundtable discussion with sugar farmers at the event (gee, our invitation must have gotten lost in the mail…)

Discussion touched on how the Big Beautiful Bill “will strengthen America’s sugar industry and support the long-term sustainability of Florida’s sugarcane farms,” Florida Politics reported.

Among other sugar-friendly provisions, the bill includes an increase in the loan rate for raw cane sugar, which amounts to a windfall for the industry.

And as we noted last week, the Agriculture Department recently announced it will allow “no additional imports of specialty sugars beyond what U.S. international obligations dictate” — handing Big Sugar yet another win.

Big Sugar may also see a surge in sales if Coke switches to cane sugar.

And Big Sugar ALREADY wins via existing policy. As the Wall Street Journal noted in an editorial this week: “U.S. sugar producers get a protectionist windfall of $1.4 billion to $2.7 billion a year… The program is a net loss for the country, but the subsidized industry becomes influential and will spend money in politics to preserve its take.”

The truth is, the Trump Administration’s “America First” agenda often puts Big Sugar first. And that might not be so surprising when you consider at how much “dirty money” the sugar industry has given the President, which includes more than $927,000 from Florida Crystals’ Jose “Pepe” Fanjul to the Trump 47 Committee Inc. PAC in 2024 alone.

Looks like Fanjul is getting a nice return on his investment.

And the rest of us are left with no choice but to fight even harder — for meaningful reform and an end to the industry’s outsized political influence.